Videocon Washing Machines
Videocon introduced India to washing machines over three decades ago. Since then it has occupied a special place in the consumer’s heart. We celebrated this relationship with a new campaign, exploring the myriad emotions that our clothes evoke. The soundtrack featured the iconic tune that made Videocon washing machines famous in the 80’s, with refreshed lyrics and a new arrangement.
Videocon introduced India to washing machines over three decades ago. Since then it has occupied a special place in the consumer’s heart. We celebrated this relationship with a new campaign, exploring the myriad emotions that our clothes evoke. The soundtrack featured the iconic tune that made Videocon washing machines famous in the 80’s, with refreshed lyrics and a new arrangement.