Videocon Washing Machines – #LoveKhadi
Videocon is proud to be a ‘Make of India’. How could this brand mark Gandhi Jayanti in a fresh way? We created #LoveKhadi as Videocon Washing Machines’ tribute to the father of the nation. Everyone knows Gandhiji’s passion for spinning khadi; not many know what makes khadi special. The video brings to life some interesting facts about this uniquely Indian fabric. The response was inspiring – the activation attracted thousands of tweets, pictures and shares.