Ixigo Know & Go – TVC
The TV ad for this premier travel planning site highlights the perils of winging it – as most Indian travellers tend to. The over the top humorous approach is used to tell the story of a young man obsessed by the Taj Mahal, who finally lands at the monument on a Friday – the day it is closed. The shock kills him and sends him straight to heaven, where Chitragupta tells him he should have checked ixigo before setting out.