A&M Noodles Launch
A new brand of noodles from Japanese stalwarts Ajinomoto and Maruchan, with ‘rich masala’ and ‘flat noodles’ as product features. A live tasting had subjects going ‘Aaaah!’ and ‘Mmmm!’ –sounds that also connected with the brand name ‘A&M’. A lively launch TVC, featuring actress Pooja Ramachandran and music by Blaaze, followed.