Yamaha Alpha – Kuch Alpha Karo!
The Alpha is Yamaha’s family scooter. Stylish, practical and fun to ride, it is perfect for today’s active Indian families. The campaign is conceived as a series of TVC’s, with a recurring cast and inter-connected ‘episodes’. Every member of this family believes in adding a dash of fun to every moments – to create something ‘alpha’!
The Alpha is Yamaha’s family scooter. Stylish, practical and fun to ride, it is perfect for today’s active Indian families. The campaign is conceived as a series of TVC’s, with a recurring cast and inter-connected ‘episodes’. Every member of this family believes in adding a dash of fun to every moments – to create something ‘alpha’!